Does Google Caffeine Favour Organic Search Engine Optimisation?
Posted Wednesday 9th June 2010 by Kerry in SEO.
Following a ‘You & A’ session with Matt Cutts at SMX Advanced, there is finally some solid information about the Caffeine update, which has now gone live, and what it could mean for search engine optimisation. Google Caffeine, according to Cutts, has the capacity to allow content to be searchable just seconds after it has been crawled, and a wider range of content will now be deemed relevant than before.
Google Caffeine
Caffeine is not a change to ranking algorithms, so in theory should not have an effect on SERPs, it is a revamp of the indexing architecture; a lick of paint to the old structure as it were. Google Caffeine can now acknowledge videos, images and text and associate them with more than one factor, creating a complex network of relevancy to improve the quality of search queries.
Additions such as a video sitemap can help Google find content and improve relevancy further. Cutts hinted that the update has brought about to improve the performance of the Google search engine in the future, as more types of content are used. Caffeine will then have the power to use this information for ranking purposes.
Search Engine Optimisation
Although Cutts claims that the change will not affect SERPs, website owners may well see a change in results. Basically, because Google will now be able to take more types of content into account, any website that has used organic search engine optimisation strategies may see an improvement in SERPs, because a diverse range of strategies will have been used which will reflect the genuine nature of the site.
Websites that have been using spammier, black hat, or narrow search engine optimisation strategies, concentrating solely on inbound linking for example, may well see their pages slip further down Google’s listings. This is good news for genuine search engine optimisation, and for those who search the internet using Google. The changes that have been implemented will however affect SERPs in the future, favouring rich and diverse sites, bringing the need for content another step closer to the need to please Google and site visitors.
- Search Engine Optimisation Glossary
- Google Caffeine Top Up
- Search Engine Optimisation and HTML Validation
- What’s the Buzz with Google Caffeine?
- No Caffeine Before Christmas
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Does Google Caffeine Favour Organic Search Engine Optimisation?
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